LinkedIn now offers Sponsored Updates for companies who want to expand their content’s reach on the largest professional network.
With over 3 million Company Pages and 225 million members total, LinkedIn has become a news source for professionals around the world. Since great content can be highly useful, informational and inspiring, LinkedIn has announced a way to more effectively unite professionals and brands through content with Sponsored Updates.
Before Sponsored Updates, company posts relied only on organic views for exposure, which was usually limited by the extent of the company’s followers. Now, companies will be able to get more exposure for their content by promoting their posts through Sponsored Updates. Advertisers will be able to choose between CPC (cost-per-click) or CPM (cost-per-impression) pricing and can target over 200 countries in 20 different languages; and like LinkedIn Ads, you will also be able to select a target market for your Sponsored Updates based on demographics and interests. If you’re concerned about ROI, Sponsored Updates also allows companies to track the effectiveness of their updates with comprehensive analytics data.
Sponsored Updates will appear in user newsfeeds along with organic posts from their network, and will function across all devices, including desktop, mobile, and tablets. The Sponsored Update will be marked ‘sponsored’ and will feature the option to ‘follow’ the company in addition to liking, sharing or commenting on the update, giving users more options for engagement.
LinkedIn Sponsored Updates will be rolling out to all Company Pages this month. If you’re interested in promoting your company posts, let us know and we can help you get started. For more information on how advertising with LinkedIn and social media marketing can help your business feel free to contact us.
Submitted by Erica Machin, Titan Growth